---
title: Retail
description: Build resilient storefronts and e-commerce experiences that hold up when traffic spikes.
url: "https://vercel.com/kb/retail"
published: 2026-09-01
last_updated: 2026-09-01
install_vercel_plugin: npx plugins add vercel/vercel-plugin
---

# Retail

Build resilient storefronts and e-commerce experiences that hold up when traffic spikes.

## All Retail guides

- [A/B testing on ecommerce storefronts without hurting Core Web Vitals](/kb/guide/ecommerce-ab-testing-core-web-vitals): Client-side A/B tools can worsen LCP and CLS on the pages you're testing. Run ecommerce A/B tests at the edge with Routing Middleware and Vercel Flags.
- [Making your catalog discoverable to AI agents](/kb/guide/agentic-commerce-readiness): Agentic commerce readiness starts with the initial HTML response. Server-render your product catalog, ship JSON-LD, and verify AI agents can read it.
- [Rendering strategies for retail: ISR vs SSR vs static](/kb/guide/ssr-vs-ssg-vs-isr-vs-csr-for-ecommerce): Choose between SSR, SSG, ISR, and CSR for each ecommerce surface. Compare rendering modes on freshness, personalization, SEO, and cost.
- [How to architect multi-location QSR menus on Vercel](/kb/guide/multi-location-qsr-menus): Multi-location QSR menus vary by price, hours, and availability. Learn how to model them on Vercel with ISR, Global Config, and crawlable location pages.
- [How to deploy a Saleor storefront on Vercel](/kb/guide/how-to-deploy-a-saleor-storefront-on-vercel): Deploy Saleor's Paper storefront template on Vercel, including environment variables, GraphQL caching, checkout, and production setup.
- [How to handle order-ahead traffic spikes on Vercel](/kb/guide/handle-order-ahead-traffic-spikes-on-vercel): Order-ahead traffic spikes hit the same routes every lunch hour. Learn how to scale, cache, queue, and test a restaurant ordering system on Vercel.
- [How to prototype a storefront section in v0 and ship it to Next.js](/kb/guide/how-to-prototype-a-storefront-section-in-v0): Learn how v0 prototyping works for storefront sections, from a scoped prompt to a pull request in your existing Next.js repository.
- [Preview deployments for retail campaign review](/kb/guide/preview-deployments-retail-campaign-review): Use preview deployments so merchandising, brand, and engineering review a retail campaign on one live URL before launch. Learn about preview comments and deployment protection.
- [How to choose a Salesforce Commerce Cloud storefront: PWA Kit, Storefront Next, or Next.js](/kb/guide/salesforce-pwa-kit-vs-storefront-next-vs-nextjs): Compare PWA Kit, Storefront Next, and a Next.js storefront on Vercel for Salesforce Commerce Cloud. Learn how caching, personalization, SCAPI, deployment, support, and migration effort change across the three options.
- [How to prepare your storefront for Black Friday traffic](/kb/guide/black-friday-preparation): A practical checklist for keeping your storefront fast and your checkout path healthy through Black Friday and Cyber Monday traffic, from load testing to instant rollback.
- [Building Ecommerce Sites with Next.js and Shopify](/kb/guide/building-ecommerce-sites-with-next-js-and-shopify): Learn how to integrate Next.js and Shopify together for the fastest storefronts using the Storefront GraphQL API.
- [How to deploy Medusa on Vercel](/kb/guide/deploy-medusa-on-vercel): Deploy a Medusa storefront on Vercel, including where the backend runs, which environment variables the current starter reads, and how to cache the catalog.

## Explore other topics in the Vercel Knowledge Base

- [Security](/kb/security): Block bots and abusive traffic, rate limit your APIs, protect deployments, and support PCI DSS, HIPAA, and SOC 2 compliance with the Vercel Firewall and BotID.
- [Agent Stack](/kb/agent-stack): Connect agents to any model, run multi-step work in durable workflows and isolated sandboxes, and give them scoped access to your data, tools, and chat apps.
- [Docker](/kb/docker): Deploy HTTP applications from a standard Dockerfile with Vercel Functions, and run continuous background workers with Vercel Daemons. Find deployment and migration guides for both.
- [Migrations](/kb/migrations): Learn how to migrate your application or agent to Vercel's agentic infrastructure.